15 Reason Why You Need Marketing Automation in Your Business

Marketing Automation makes a huge difference for organizing your marketing efforts and not letting anything slip through the cracks. You probably already use Marketing Automation in some ways but check out this list for 15 reasons why you need it and how it can be used. 

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What Is Marketing Automation

There are more definitions of marketing automation depending on the specific context, but for this post we'll focus on one: marketing automation is a technology used by some software platforms to help you automate marketing tasks, make them more streamlined, measure and optimize them. This will reduce the time you spend on repetitive tasks which can be automated, so you can spend more time on planning your marketing strategy.

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Design Thinking and Agile Development

Design thinking and agile development are methodologies for solving complex problems that include multiple parties involved in generating the best ideas, testing them, prototyping the ones that are best fit for clients needs and implementing them.The basic principle behind design thinking is understanding people's needs and finding the best solutions to meet these needs.

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Personalizing for the Holidays

We all know a lot about our friends and relatives, what they do for work and what hobbies they are interested in. This holiday season, take just one person and learn a little bit more about who they are. 

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Why Upgrade To Sitecore 9

If you’re already a Sitecore user then you probably heard about Sitecore 9, and if you’re not, maybe it’s time you considered becoming one. Sitecore 9 brings many new features and improvements to the previous versions, and we already covered some of them in our blog.

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Sitecore 9 New Features - Sitecore Cortex

Sitecore Cortex is a technology that utilizes machine learning. It works in conjunction with Experience Database (xDB) and XConnect. XConnect is a new cloud-enabled service layer that can consume data via RESTful API framework from any third-party data source (commerce, CRM, wearables, IoT..). Therefore it provides a more complete and holistic view of the user's interactions with the brand across every touch point.

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Learn more about new Sitecore Forms and Marketing Automation.

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Cross-Selling Using Personalization for B2B

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Sitecore 9 New Features - xConnect and Headless

Today (October 17th 2017) Sitecore has released the new major version of their web experience platform - Sitecore 9.0. The new version brings many enhancements and new features. This blog post will focus on two of them: the xConnect module and improved support for “headless” implementations.

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Get to know Sitecore Analytics

Sitecore's Experience Analytics can provide information that helps you analyze the amount and quality of traffic on your website, giving you the information you need to improve and optimize your campaigns. 

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4 Things to Keep in Mind When Personalizing Your Website

Know your audience and personalize each experience based on their interests. Keep your content interesting and engaging and continue testing so you always know what works and what doesn't.

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Sitecore and IoT

When it comes to using IoT devices with Sitecore, there are some very useful applications; for example, your company produces IoT devices and you want to get additional feedback from customers after they bought a device. With additional data, you could optimize the use of the device itself and also optimize the experience for your customers when they visit your website. Not only that, you could also use it for future customers similar to the ones which already bought your device. This is where Sitecore comes into play.

 

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Creating a Unified Omnichannel Website

With mobile devices, it is even easier for your customers to hop around to your website, social channels, review sites, and stores. Ensure a seamless experience by creating a unified omnichannel website. 

 

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Using Web Forms for Marketers

Sitecore's Web Form For Marketers (WFFM) allows you to create the forms you need for your landing pages with ease. 

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Analyzing Data Insights

To measure effectiveness of our web site and additional channels, we have to constantly analyze data insights.

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Discovering Traits about Your Site Visitors

Sitecore's Experience Profile is a great tool to help you better monitor your customer’s behavior. As you learn more about your visitors, you’ll be able to improve your marketing strategy to help increase conversions by collecting information as visitors browse your site.

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Optimizing Through Testing

If you use Sitecore, it isn’t uncommon to have a couple different ideas on how to display information to people visiting your site. With multivariate testing, you can try out multiple ideas and pick whichever one performs best,  based on real data.  Setting up two versions of every component on every page might be time consuming, but the effort is worth the reward if you are able to optimize your conversions and take out the guesswork.

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Working with Campaigns

Sitecore allows you to create and track campaigns

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Turn Rainy Days into Marketing Days

Have you ever thought about how the weather impacts your sales and marketing activities? You can use weather intelligence to determine correlations between weather trends and sales to figure out the best time and way to promote your products or services. 

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Marketing Taxonomies in Sitecore

Use Sitecore Taxonomies to classify your analytics and meet your business needs.

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Using Goals in Sitecore

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Creating Digital Goals and Events in Sitecore

Creating and assigning goals and events to your content allows you to track visitor behavior and measure the value of each activity your visitor completes. 

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Neural Networks: Data Science Definitions for non Data Science People

Artificial neural networks are one small part of artificial intelligence. Deep learning currently provides the best solutions to many complex problems. Some of the popular applications are in: image recognition, speech recognition, natural language processing, character recognition, image compression, stock market prediction, and some others too.

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Deep Learning: Data Science Definitions for non Data Science People

Deep learning is a subset of artificial intelligence. AI encompasses a vast range of technologies that enable computers and robots to imitate intelligent human behavior.

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M2M Communication

M2M communication is a broad label describing a technology which enables connected devices to communicate without human assistance.

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Reinforcement Learning: Data Science Definitions for non Data Science People

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Why You Should Use Sitecore

As businesses find themselves trying to remain relevant in today’s competitive and connected world, customer experience management and context marketing have become critical to their success. With the right tools in your toolbox, that success can be yours too.


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Aspect Oriented Programming

AOP capabilities, if utilized, can make your code much easier to read with less repetition of boilerplate code, but also shorten development times.

 

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Use xDB and Behavioral Clustering to Personalize Content in Sitecore

Sitecore can help you personalize content using their Experience Database and Behavioral Clustering

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Authoring Security - The Oft Forgotten (Part 1)

Blog series exposing 3 key excuses why authoring security & permissions are generally left out, left last, or simply forgotten and how to avoid these pitfalls.

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Sitecore XP 8.1 with Solr/Glass/AutoFac (Part 1)

This is the first part in a series of blog posts about the journey through Sitecore 8.1 and getting it to work with the latest tools. 

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Sitecore 8.1 List Manager - CSV Upload Error

The current documented Sitecore Upgrade Path doesn't install Media Library items when going between Sitecore 7.2 to Sitecore 8.1 which causes CSV upload error. 

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Creating Custom Sitecore xDB Contact Facets

Creating a custom Sitecore xDB Contact Facet might seem challenging but this post is an attempt to demystify how this really works, and confirm the appropriate path forward.

 

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Loading xDB Contact with CSV and Custom Fields

Post 2 in the xDB series - showing how to use a CSV file to populate marketing data facet. It's useful if you want to seed xDB with a large number of contacts.

 

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Sitecore SXA Overview

The Sitecore Experience Accelerator is a new module that is designed to help compress your project timelines and deliver more functionality that might get pushed off to phase 2 and include that in phase 1. 

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Sitecore How To: Show Section Icons in the Content Editor

In recent Sitecore updates the section icons in the Content Editor have gone away. There are a couple options for you to get these icons showing up again. 

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Taxonomy in Sitecore

Taxonomy is a great first step in setting up your inbound marketing efforts in Sitecore.

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Main Improvements to Look for in Sitecore 8.2 Compared to 8.1

Check out the biggest, noticeable differences in Sitecore 8.2 in the following short list!

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Azure, Solr and Search

Sitecore Azure and Solr Provider are both powerful tools to use with Sitecore, check out how they compare. 

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Sitecore Content Packages

Whether you're copying one or two items from one Sitecore instance to another, or you need to perform a mass data migration, content packages can come in handy.

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Sitecore Content Migration

Sitecore migrations can seem complex with the different tools and methods available so keep these things in mind when you are preparing for your next migration.

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Sitecore 8 Personalization Using Content Profiling

Content profiling is the process of categorizing your web pages into different categories that are of interest to you. It can help you track a contact’s behavior as they navigate through your website. You can use different categories such as target audience, genres, etc.

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Azure Web Application 8.2 Update

Learn how to install Sitecore 8.2 Update 1 from the Azure Marketplace, as well as some of the Pros and Cons of utilizing Sitecore on Azure.

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Recognizing Returning Anonymous Users in Sitecore using xDB

Learn how Sitecore xDB can help recognize returning anonymous users.

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Everyday Encounters: Netflix Recommendations through Machine Learning

The Netflix recommendation engine uses machine learning to provide targeted options for viewers. Learn more about everyday encounters with ML in this series. 

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Everyday Encounters: Google Flu Trends

Estimating flu infection rates can be more accurate by correlating it with internet search behaviour.

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Everyday Encounters: Predicting Patient Readmission and Other Outcomes

Predicting patient readmission and other outcomes is just the start of how machine learning is shaping our world.

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Everyday Encounters: Customer Segmentation & Persona Analysis

Find out how Machine Learning is related to customer segmentation in this next post in the Everyday Encounters blog series. 

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Everyday Encounters: People You May Know on LinkedIn

People You May Know functionality accounts for more than 50% of the connections on LinkedIn and is an example of how Machine Learning is found in everyday life.

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Everyday Encounters: Data So Good, It's Scary

Data so good that it's scary!

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Everyday Encounters: Camio Surveillance Cameras

Machine learning allows users to customize Camio surveillance cameras for specific uses and locations, and deliver relevant alerts, digests and information. 

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Everyday Encounters: Traffic Predictions

Predicting traffic is a simple problem but what about the unexpected incidents, such as road construction, stalled vehicles, accidents, parades?

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Everyday Encounters: Nest Thermostat

Nest uses machine learning to watch the way you set temperatures and based on your settings it is able to program itself to match your schedule.

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Everyday Encounters: Tay the Twitter Bot Goes Rogue

Machine Learning experiments in the wild are not all unicorns and rainbows. Meet, Tay -- Microsoft's AI Twitterbot that went from 0 to neo-Nazi in 16 hours.

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Everyday Encounters: Predicting Epidemics (Like the 2013 Cholera Outbreak in Cuba) with Machine Learning

Kira Radinsky and her team are doing amazing things with Machine Learning that have humanitarian impacts. I attended this "Bold Talk" in 2015 and want to share.

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Everyday Encounters: Google Creations ("Auto Awesome")

The first time an algorithm made me cry was in 2013. 

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Everyday Encounters: Finding Cancer based on Search Patterns

Microsoft made the news today by using Bing searches to reliably predict pancreatic cancer in 5-15% of cases with a very low rate of false positives.

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Everyday Encounters: Machine Learning for Fraud Detection

Fraud detection is a two-pronged anomaly-detection problem: to catch bad transactions while permitting the good ones. 

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Everyday Encounters: Amazon Echo

How much data is Alexa really storing? Is she recording everything I say? Can any of it be deleted? Alexa uses machine learning to learn everything she knows. 

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Everyday Encounters: Self-Driving Cars

Behind each self-driven car is a computer using machine learning to teach it everything it knows. 

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Everyday Encounters: Spam Detection

Machine learning has helped make unsolicited emails a thing of the past and continues working and learning to keep your inbox clean.

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Everyday Encounters: 25 Examples of Machine Learning in Everyday Life

While some machine learning applications are still the stuff of science fiction, many are already familiar to us. Here are 25 examples of Machine Learning seen in everyday life that we’ll be discussing in the blog posts that follow.

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Machine Learning And Artificial Intelligence

Artificial intelligence and machine learning are closely related, but not exactly the same thing. Machine learning is a subcategory of artificial intelligence.

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Measuring What Matters - Algorithms, Analytics and Ontology

The latest generation of innovation is tantalizing us with the prospect of knowing anything we want instantly, and even predicting the future.

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Sentiment Analysis and Machine Learning

Thanks to social media streams and rapid evolution in data mining and machine learning, sophisticated natural language analytical tools are within reach. 

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Taking AWS Machine Learning for a Spin

AML has now had just over a full year to mature. That being the case, I figured it was time to play around a bit and tell people what I found.

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5 Everyday Examples of Machine Learning

Machine learning technologies are improving and companies are taking full advantage. They can use it to provide customers with better services and experiences.

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Artificial Intelligence & Machine Learning

Artificial Intelligence and Machine Learning are very similar, but not quite the same thing. AI is the idea, where ML is a method.

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Correlation Vs Causation

The relationship between correlation and causation is a common trap that a data analysts fall into. Check out this simplified explanation and avoid the trap. 

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Anomaly Detection: Data Science Definitions for Non Data Science People

Anomaly detection is an important technique to help make predictions for new marketing trends in upcoming years. 

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Clustering: Data Science Definitions for Non-Data Science People

Cluster analysis is a data science technique used to define where different groups exist. When analyzing data this will show you points similar to each other.

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Predictive Analytics: Data Science Definitions for non Data Science People

Every customer has some sort of history with your business and studying this and using predictive analytics can help you make a personal connection.

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Classifier: Data Science Definitions for Non Data Science People

Classification is something people do every day, whether they realize it or not. We can predict which group an object belongs to based on it's characteristics.

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Recognize Dirty Data and Learn How to Scrub it Clean

Cleaning dirty data can be a daunting task for anyone who is not well versed in data analysis. But take a breath - you’ve got this!

 

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5 Ways Data Science is Changing Marketing

There are many data science solutions that can provide more qualified leads to chase. Learn about some of the ways data science is changing marketing today. 

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Tracking Twitter Sentiment - Part 2

Technical overview of how we used machine learning to capture Twitter posts related to a particular set of keywords and determine a sentiment score for each. 

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Tracking Twitter Sentiment

Using machine learning we were able to capture Twitter posts related to a particular set of keywords and determine a sentiment score for each. 

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Personalize Content on your Website with Behavioral Clustering

Retail websites surround you with products they know you'll be interested in, based on your previous product searches. See how this relates to data science!

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4 Ways Data and Analytics Can Benefit Your Business

Check out this infographic and the 4 ways data and analytics can benefit your customers and your business. 

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5 Tips to Approaching a Data Science Problem

There are many things to keep in mind when approaching a complex problem, here are 5 tips from our data science experts that they use when solving problems. 

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Things to Keep in Mind When Developing an Automated Testing Solution

Knowing the important steps to include in your next automated test will help get your team on track to set up an effective test and return insightful results,

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Simplify your next Sprint Retrospective Meeting with Start, Stop, Continue

Holding a sprint retrospective meeting can help get everyone get on board with the strategy and organization for your next sprint. 

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Tips for Running your Next Planning Poker Meeting

Helpful tips to get your next planning poker session up and running successfully. 

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Coria's Iterative Project Approach (Agile)

Our take on agile is the Synergy Iterative Project Approach.This methodology fits within the agile framework and is based on Scrum principles. 

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Planning Poker an Agile Project Technique

Planning poker can be used to estimate the effort of any agile project going into a sprint. It is a great way to make sure your whole team is aligned and ready.

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Agile Ideas: Make Your Join.Me Dial-In Details Clickable

To save time, we include a link to clickable conference call lines in each meeting invite so it's always at our fingertips.

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Running an Agile Project in Teamwork

Looking for a platform to run your next agile project seamlessly? Checkout Teamwork PM and how we use it in our agile processes every day.

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Get Your Head Out of the Sand and Into the Cloud

If you're not aware of your organization's cloud strategy, then there's a good chance you're not included in it.

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The Internet of Things in Enterprise Risk Management

Little attention is being paid to IoT’s potential to help enterprises manage risk to advance their ERM objectives.

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PlatformIO: Arduino on the SparkFun WRL-13678 (ESP8266)

A summary of notes from getting PlatformIO and Arduino to work on the SparkFun WRL-13678 (ESP8266).

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Design Considerations For IoT Devices

This is the first a series of blog posts dedicated to all that is Internet of Things. 

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Internet of Smart Things

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A Journey in Quality Assurance

High quality inspection and testing is essential for customer satisfaction. Once QA testing is complete products can be presented to consumers with confidence.

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How to Create a Custom PowerPoint Template

Having a custom PowerPoint template can help your company stand out and present information to your audience in the best way. 

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Closing the Loop on Communication

Coworkers and clients all have the same basic need to be heard, regardless of your industry. Hearing and relaying information is something we do a lot.

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Agile Ideas: How to Create a Burndown Chart in Excel

A Burndown Chart is used to visualize the work remaining in the time available for a Sprint. This tutorial walks through creating your own in Microsoft Excel.

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Agile Ideas: Tracking Your Project Burn Rate Using Excel

When your team is burning the midnight oil to meet a deadline, are you confident in your ability to quickly report on your project's burn rate? Here's how!

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Lightning Tip: The Anatomy of a Good Stand-Up

A good stand-up meeting stays on target, follows a predictable order, and doesn't devolve into a solutioning session.

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The Importance of Tracking your Project's Burn Rate

It's important to keep track of your project deadlines and how fast your team burns hours allocated to a project to ensure you are on track and within budget.

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How to Write the Perfect PBI

Writing high-quality product backlog items (PBIs) is key to a smooth development process. PBIs are written tickets or tasks that articulate the requirements for different parts of a software solution. They describe what the product owner wants, provide specific direction for what developers should build, and set a standard for QA to test against.

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How to Create a Pattern Library

Pattern libraries should be created in the prototyping phase of web development; they create an organized process of adding and modifying components.

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How to Setup Your Home Office

Working remotely gives each person the freedom to create an innovative work space that is the most productive for them. 

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How To Make A Custom SOLR Core and use it Via Sitecore API

SOLR is used for searching content and operational databases that Sitecore uses. It’s fast, configurable and robust when working with a large number of items.

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Installing Sitecore 8.2 on Azure PaaS

The easiest and fastest method for getting Sitecore 8.2 Update-1 up and running in Azure PaaS is to install it from the Azure Marketplace.

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Configuring Multiple Publish Targets in Sitecore

Learn why configuring multiple publish targets isn’t the best method in Sitecore. Sitecore allows you to do this but there are better ways to go about it

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Sitecore Content Sync and the Update Date Problem

This post focuses on creating dynamic content packages to export data and the challenges you are likely to find when importing the these to the target instance.

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How to Copy Presentation Settings from Item A to Item B in Sitecore Content Editor

There are a couple ways to copy the presentation, renderings, layouts, from one item without duplicating A and manually resetting the content field values. 

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Sitecore Bug: Contact Facets Overwritten on CSV Import

I'm exposing a bug that I've come across during my travels of customizing the Contact Facets while utilizing them through the List Manager’s CSV Import process.

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Sitecore Analytics Tracker Common Issues and How to Resolve Them

This post can help resolve some of the common issues regarding Sitecore's Analytics Tracker.

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7 Employer Benefits of Working Remotely

Flexible work options are great for employees but they also provide huge benefits to the employers as well! 

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7 Employee Benefits of Working Remotely

Working remotely is becoming more popular with companies and their employees are loving all the benefits it brings.

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Using Agile Processess for Marketing

Agile marketing can help you align your business and reach your goals if you are open to the possibilities you can establish an integrated, efficient team.

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Lightning Tip: Using Machine Learning Classifiers to Define Personas

Machine learning classifiers can be used to help identify different visitors and relate them to defined personas of your business.

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Inbound Marketing 101

Inbound Marketing is a method of promoting your business that has dramatically transformed the way people consume information in the market place.

 

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Sitecore 8 for Marketers

Sitecore's new experience is constantly tracking interactions users have with your site which can help you provide tailored content in the most effective way.

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Inbound Marketing with Sitecore

Sitecore is a powerful tool that can support your inbound marketing strategy. 

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How to A/B Test Email Campaigns in Sitecore

A/B testing can help your email campaigns when you are positive what messages or designs people respond better to.

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Setting Up Personalization In Sitecore

Learn how to personalize your Sitecore website today.

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How Website Personalization Can Help Your Inbound Marketing Strategy

If you create good content having a way to strategically display that content will help create the seamless experience your visitors are looking for. 

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Why Design Should be Important to Every Business

The importance of design has increased tremendously, it could be the deciding factor for a customer when considering your product or service.

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Designing for Different Age Groups

Excellent design is the combination of basic design principles achieving harmony and invisible interweaving of user and business needs.

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8 Essential Parts of Great User Interfaces

This article summarizes the essential concepts needed to create great interfaces and how that results in great experiences for end users.

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What Makes or Breaks A Good User Experience

A great user experience is a never-ending process and bad user experience is the result of one or two slip ups in the overall product development process.

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The Difference Between Wireframes and Mockups

Learn what wireframes and mockups are, and how they compare and differ from each other, as well as when to use each.

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Everyone is A Designer

Do you regularly create meaningful connections and are you brave enough to put your heart and mind into it? If the answer is yes, then you are a designer. 

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The Importance of A Pattern Library

Pattern libraries help list, categorize, and simplify user interfaces while providing a solution to standardize designs and incorporate brand identity.

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Creating Lifelong Customers in the Digital Age

With an abundance of choices and information, how can we differentiate our brand and make a valuable and long lasting connection with people? 

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Xively on Python: Step 1 - Install XIPY

In Part 1 of 3 we install the Xively xiPy library.

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Xively on Python: Step 2 - Connect to the Broker

Xively: 
Create an Organization
Create a Device Template
Create a Device
Connect to the MQTT broker

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Xively on the Beaglebone Black

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Understanding Sitecore Personalization

Sitecore helps you improve your customer experience using personalization. This is a brief overview of how Sitecore does it.

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10 Reasons Why You Should Upgrade to Sitecore 8

Upgrading your Sitecore system is now easier, faster, and less expensive than ever. Check out 10 reasons why you should think about upgrading today!

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How Coria Works Remotely

Our team loves working remotely and everyone enjoys the benefits. Having the convenience of working from where you want improves happiness of employees. 

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