Machine learning and artificial intelligence are similar and related concepts. Machine learning can be considered a subcategory to artificial intelligence. While artificial intelligence has the ability to learn on its own, machine learning learns within the confines of the data and algorithms we provide to it. Machine learning is a form of artificial intelligence that originates with human-provided training data and then progresses to autonomous learning.

Predictive analytics, ad targeting by detecting trends, customer segmentation, and sales forcasting are all examples of how machine learning can help improve marketing tactics for businesses. We can expect many more uses in the future as machine learning technologies advance.