Website personalization is becoming more and more important in the world of marketing. Although it has always been important, personalization has started shifting from email marketing and has begun to integrate with almost everything we do.
94% of senior-level executives believe delivering personalization is critical or important to reaching customers - Forbes
With new technologies, you can personalize content specifically for each visitor that comes to your site. This ties in perfectly with a good inbound marketing strategy. If you are working hard to create good content and promoting it on all of your social channels, having a way to strategically display that content and different product offers you have will help create the seamless experience your visitors are looking for. If you have an awesome blog that is drawing all kinds of people to your site but when they get there they land on a static page, they could lose interest really quick.
Website personalization will help your site keep viewers interested and engaged longer. Some viewers who see irrelevant ads or offers are likely to leave your site because personalization has come to be expected today. With technology these days it isn’t hard to target the content you create, you just need to make the most out of the tools available and really focus on what your customers or visitors are looking for.
“Nearly three-fourths (74%) of online consumers get frustrated with Websites when content (e.g., offers, ads, promotions) appears that has nothing to do with their interests.” According to Janrain
There are many different techniques to help you test and display the right content to the right people. You can target different rel="noopener noreferrer" content to different personas and even create A/B tests so you know what people are responding to best. As long as you have a solid strategy to promote the right content to the right people, you are well on your way to creating a positive memorable experience for your visitors.