Data Science
Machine Learning
Lightning Tip: Using Machine Learning Classifiers to Define Personas
May 08, 2017 John Hobart

Machine learning can be applied to many different aspects of a business. In marketing buyer personas are used to outline representations of your ideal customer. This helps marketers adopt a unified understanding of who your business is trying to attract and relate that understanding to real life examples. 

Classifiers can help identify which set of categories a new observation belongs to. In this example we are using classifiers to determine which persona a new visitor to your site would be classified under. Knowing this information could help customize your site and tailor different sections and offerings to the specific person looking around. 



John Hobart