Website personalization is integrating with almost everything we do online. It is not only a way to offer site visitors an enhanced experience: More often than not, it is becoming an expected part of the customer journey.
New technologies allow you to personalize content specifically for each visitor that comes to your site. This ties in perfectly with the inbound marketing strategies of providing relevant content at the right times. If you are working hard to create good content and promote it on all of your social channels, having a way to strategically display that content and different product offers will help create the seamless experience your visitors seek. If you have an awesome blog that is drawing all kinds of people to your site but when they get there they land on a static page, they could lose interest really quickly.
Download the eBook to read more and start providing a better experience for your customers!